4. Make It Clear How You Can Help
Don’t assume a potential customer knows everything about the service you offer. That first conversation is your opportunity to get them excited about hiring your business, so make time to take them through how a project would pan out.
“Clients often underestimate the technique, rigor and commitment required as an interior designer, thinking just a moodboard does the trick,” Eude says. “Explaining the process and the boundaries of the service agreed upon ensures everyone is clear about roles.”
Interior designer Lindsey Higgins goes through a sales process with all her leads to make sure they understand what she would offer at each stage of the project.
“It’s a pathway with touch points to explore their needs, how I can help and how I work,” Higgins says. “It helps us both to work out if we’re a good fit to work together, because that’s critical to achieving the right outcome for a client.
“I always know where the prospect is on that journey and I always make sure they know what the next step is,” she says. “Signing a contract only happens at the end when there are no more questions to be answered.”
10 Questions to Quickly Identify Your Customers’ Needs
Don’t assume a potential customer knows everything about the service you offer. That first conversation is your opportunity to get them excited about hiring your business, so make time to take them through how a project would pan out.
“Clients often underestimate the technique, rigor and commitment required as an interior designer, thinking just a moodboard does the trick,” Eude says. “Explaining the process and the boundaries of the service agreed upon ensures everyone is clear about roles.”
Interior designer Lindsey Higgins goes through a sales process with all her leads to make sure they understand what she would offer at each stage of the project.
“It’s a pathway with touch points to explore their needs, how I can help and how I work,” Higgins says. “It helps us both to work out if we’re a good fit to work together, because that’s critical to achieving the right outcome for a client.
“I always know where the prospect is on that journey and I always make sure they know what the next step is,” she says. “Signing a contract only happens at the end when there are no more questions to be answered.”
10 Questions to Quickly Identify Your Customers’ Needs