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‘The Houzz Guest’: How to Create a Home With Timeless Style

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In this episode of The Houzz Guest, host Dorcas Adewole sits down with Pure Salt Interiors co-founders Leigh Lincoln and Aly Morford, who use Houzz Pro, to discuss their approach to timeless design. The designers explain why restraint can be one of the most effective design choices, how a neutral and natural foundation can help a home evolve over time, and why designing with the whole house in mind is key to creating a cohesive space. They also discuss the “connective tissue” that helps individual rooms work together and share advice for homeowners considering a designer.

To wrap up the episode, Lincoln and Morford tackle three real-world design dilemmas from the Houzz community, including chandelier placement and tips for restoring an antique door.

Watch or listen to The Houzz Guest on Houzz, YouTube, Spotify and Apple Podcasts. New episodes drop every Tuesday.

See show notes





This article was originally published by a www.houzz.com . Read the Original article here. .

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7 Reasons to Create an Email Marketing Strategy

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Bilotta Kitchen & HomeSave Photo
5. Increase Leads

You can use email marketing to increase your bank of potential leads by encouraging people to sign up to your newsletter. They might not convert into clients immediately, but by communicating regularly, you’ll build a relationship for when they do need to hire someone for their renovation project.

“Word of mouth is still very significant in the design and renovation industry, so treat all your clients in the knowledge they could talk about your services to at least three people,” Roux-Michollet says. “Clients can refer their peers, friends or family, so if these people can sign up to your newsletter, this will increase your leads and potentially your future clients’ list.”

“I’m not sure it’s been a direct route for converting leads,” Hoad says, “but I’m sure recipients are reminded of who we are, so if they want some renovation or interior design advice, or have friends or colleagues who do, we are ‘front of mind.’”

“Some people sign up on our email list before they purchase their homes and contact us once they’re ready,” Kloeden says. “Quite often, this can take more than a year and, during that time, we can keep the relationship going and keep us fresh in their minds with our news and updates.”

5 of the Best Tips for Turning Leads Into Clients



This article was originally published by a www.houzz.com . Read the Original article here. .

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How to Create Privacy in Your Yard With Plants and Structures

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Randle SiddeleySave Photo
Pleached trees. All pros we spoke with recommend pleached trees, which are trained to grow in an almost wall-like form, as seen in this patio.

“Pleached trees are a fantastic solution for screening higher buildings beyond the [yard] by adding extra height above the fence line,” Lindsay says. “They’re often a great solution for your neighbors, too, as they give pleasing green screening and privacy on both sides.”

“They can add a lovely formal feel to a garden,” Tyrrell adds. Hornbeam (Carpinus spp.) is a popular choice, and Lindsay also loves beech (Fagus spp.).

Wilson has a preference for deciduous species. “[With these,] you get seasonal change and variety, and this approach allows light levels through in the winter months while the interwoven framework of the trees will still provide a modicum of privacy,” he says.



This article was originally published by a www.houzz.com . Read the Original article here. .

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How to Create an Inclusive Lighting Scheme

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Sensitivity to light can affect many of us, from a simple aversion to bright overhead lights to a more intense awareness of the color, type and even “sound” of certain lights at home. This sensitivity can be particularly heightened for those with a neurodivergent condition.

“Some neurodivergent people perceive minute flickering or noises from certain lamps. To others, these lamps are steady and silent, but to us they might be completely overwhelming,” says Snoof Kattekop, senior training associate at The Brain Charity. “It can be frustrating when people think the sensory input that’s causing issues doesn’t even exist and, for our neurotypical friends and loved ones, it’s difficult to anticipate an issue you can’t perceive yourself.”

Read on to learn more and get lighting ideas for every room to help you to enjoy a more soothing home life.



This article was originally published by a www.houzz.com . Read the Original article here. .

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Kitchen of the Week: Refined Details Create a Classic Look

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This Paradise Valley, Arizona, home had lovely French provincial touches but also some dated details that weighed it down. These included odd clusters of arches, awkwardly proportioned classical columns and chunky faux adobe accents. The homeowners, a couple with a teenager still at home, turned to interior designer Amy Klosterman, with whom they’d collaborated on a previous house, for a whole-home remodel.

The inspiration came from one of Klosterman’s recent projects the couple admired. “I suggested a clean, traditional style with a lighter palette of creams, ivories, taupes and off-black accents,” she says. In the kitchen, the designer replaced the hodgepodge of styles and novelty appliances with streamlined, well-proportioned elements and a refined material palette. The result is a functional, elegant space with a clean-lined look.



This article was originally published by a www.houzz.com . Read the Original article here. .

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Bathroom of the Week: Special Details Create a Luxurious Feel

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After working with this couple on several homes over the years, interior designer Jeannine Bogart knew their style and how they liked to live. So when they needed a house that could bring three generations under one roof, she was involved from the start. She even helped during the search, which led them to a 1970s French country-inspired home in Northbrook, Illinois. She was there throughout the design and renovation phases and coordinated the move once the house was ready.

At the top of the renovation list was the primary bathroom. “As a space central to our clients’ daily comfort and quality of life, it needed to reflect the overall aesthetic of their home,” Bogart says. “The budget for this room was intentionally generous, allowing us to explore a range of possibilities.” This included expanding the small shower stall and tricking it out with luxurious bells and whistles. Other highlights are a vanity that maximizes storage, heated floors and lovely custom details that personalize the space.



This article was originally published by a www.houzz.com . Read the Original article here. .

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Houzz Tour: Natural Materials Create a Light and Cozy Home

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Mia Karlsson Interior Design LtdSave Photo
“The rugs, dining chairs and table, armoire and lighting in the dining area all share the same soft curves to create a beautiful flow through the space,” Matthews says.

A soft pendant lamp over the table provides a warm glow in the evening.

The team used Houzz Pro tools to share the design with their clients, as well as the products they specified.

“We use Houzz to manage all our projects and, in particular, the Selections boards, where clients can see all the items we’ve proposed,” Matthews says.

The Selections boards allow professionals to present items they’re considering for the project in a simple format that helps clients feel in control. They can see an image of each product and all of the information at a glance, then quickly press Approve or Decline.

Wall paint: Slate ll and Lead IV, both Paint & Paper Library

See why you should hire a professional who uses Houzz Pro software



This article was originally published by a www.houzz.com . Read the Original article here. .

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Houzz Tour: Soft Natural Materials Create a Light and Cozy Home

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Mia Karlsson Interior Design LtdSave Photo
“The rugs, dining chairs and table, armoire and lighting in the dining area all share the same soft curves to create a beautiful flow through the space,” Matthews says.

A soft pendant lamp over the table provides a warm glow in the evening.

The team used Houzz Pro tools to share the design with their clients, as well as the products they specified.

“We use Houzz to manage all our projects and, in particular, the Selections boards, where clients can see all the items we’ve proposed,” Matthews says.

The Selections boards allow professionals to present items they’re considering for the project in a simple format that helps clients feel in control. They can see an image of each product and all of the information at a glance, then quickly press Approve or Decline.

Wall paint: Slate ll and Lead IV, both Paint & Paper Library

See why you should hire a professional who uses Houzz Pro software



This article was originally published by a www.houzz.com . Read the Original article here. .

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How to Create a Bedroom for Aging in Place

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Brighton Homes Idaho Inc.Save Photo
5. Consider Flooring Carefully

Rugs can add texture, interest and warmth to a bedroom, but they can be treacherous underfoot, especially for anyone unsteady of body or visually compromised.

“It’s important to note that rugs can be hazardous for the elderly,” Lecoufle-Vinet says. “If someone doesn’t lift their feet as much, they may stumble over rugs and fall. Choosing bare wooden floors or wall-to-wall carpeting can offer a safer alternative.”

Jones suggests that hard surfaces, particularly wood, can be ideal if mobility aides are used. “For those using a wheelchair or walker, carpet or rugs can be difficult to navigate, and carpets can create too much resistance for a wheelchair.”

Linoleum and cork will also provide a warm, soft, insulated floor that’s easier to navigate on wheels, but get expert advice and make sure your chosen flooring is suitable for your situation.

Find a general contractor



This article was originally published by a www.houzz.com . Read the Original article here. .

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