This article was originally published by a www.houzz.com . Read the Original article here. .
The quarterly U.S. Houzz Renovation Barometer asks more than 1,000 construction and architecture and design firms on Houzz about their expected, current and recent business activity. The just-released Q4 2025 Barometer, fielded Sept. 18-Oct. 6, also dug into pros’ anticipated client concerns and business plans for 2026.
While construction firms see renewed momentum heading into Q4, and design firms’ expectations are holding steady, the report found that nearly all businesses expect homeowners to raise concerns as they embark on renovation projects next year. At the same time, the vast majority of firms industrywide are planning to adjust how they do business.
Here’s a closer look at firms’ responses, broken down by industry sector.
This article was originally published by a www.houzz.com . Read the Original article here. .
You can use email marketing to increase your bank of potential leads by encouraging people to sign up to your newsletter. They might not convert into clients immediately, but by communicating regularly, you’ll build a relationship for when they do need to hire someone for their renovation project.
“Word of mouth is still very significant in the design and renovation industry, so treat all your clients in the knowledge they could talk about your services to at least three people,” Roux-Michollet says. “Clients can refer their peers, friends or family, so if these people can sign up to your newsletter, this will increase your leads and potentially your future clients’ list.”
“I’m not sure it’s been a direct route for converting leads,” Hoad says, “but I’m sure recipients are reminded of who we are, so if they want some renovation or interior design advice, or have friends or colleagues who do, we are ‘front of mind.’”
“Some people sign up on our email list before they purchase their homes and contact us once they’re ready,” Kloeden says. “Quite often, this can take more than a year and, during that time, we can keep the relationship going and keep us fresh in their minds with our news and updates.”
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