5. Increase Leads
You can use email marketing to increase your bank of potential leads by encouraging people to sign up to your newsletter. They might not convert into clients immediately, but by communicating regularly, you’ll build a relationship for when they do need to hire someone for their renovation project.
“Word of mouth is still very significant in the design and renovation industry, so treat all your clients in the knowledge they could talk about your services to at least three people,” Roux-Michollet says. “Clients can refer their peers, friends or family, so if these people can sign up to your newsletter, this will increase your leads and potentially your future clients’ list.”
“I’m not sure it’s been a direct route for converting leads,” Hoad says, “but I’m sure recipients are reminded of who we are, so if they want some renovation or interior design advice, or have friends or colleagues who do, we are ‘front of mind.’”
“Some people sign up on our email list before they purchase their homes and contact us once they’re ready,” Kloeden says. “Quite often, this can take more than a year and, during that time, we can keep the relationship going and keep us fresh in their minds with our news and updates.”
5 of the Best Tips for Turning Leads Into Clients
You can use email marketing to increase your bank of potential leads by encouraging people to sign up to your newsletter. They might not convert into clients immediately, but by communicating regularly, you’ll build a relationship for when they do need to hire someone for their renovation project.
“Word of mouth is still very significant in the design and renovation industry, so treat all your clients in the knowledge they could talk about your services to at least three people,” Roux-Michollet says. “Clients can refer their peers, friends or family, so if these people can sign up to your newsletter, this will increase your leads and potentially your future clients’ list.”
“I’m not sure it’s been a direct route for converting leads,” Hoad says, “but I’m sure recipients are reminded of who we are, so if they want some renovation or interior design advice, or have friends or colleagues who do, we are ‘front of mind.’”
“Some people sign up on our email list before they purchase their homes and contact us once they’re ready,” Kloeden says. “Quite often, this can take more than a year and, during that time, we can keep the relationship going and keep us fresh in their minds with our news and updates.”
5 of the Best Tips for Turning Leads Into Clients